Interview with Belinda, Founder and Creative Director, BE LIVING

What shaped you most into the person you are today?

Losing both my parents at a young age made me independent and deeply committed to everything I pursue. That foundation became my blueprint. My father taught me the principles of business; my mother showed me warmth, love, and the power of good food. I've carried both lessons throughout my life.

When did you realize you were an entrepreneur?

I think I was born with it. At seven, I already wanted to achieve something on my own, so I asked my mother to help me make popsicles and cookies, and then I sold them to all my friends. Over 30 years ago, I began selling noodles. At 25, I discovered my true passion—cooking—and became head chef in my own restaurant in Jakarta. That success led to four more restaurants across Indonesia and Europe.

What was the turning point that led to BE LIVING?

As a professional chef, I was always searching for the perfect cookware. I noticed massive differences in quality and safety that directly affected food quality and taste. With support from my husband and our children I developed my first cookware collection. When we saw how different needs varied across kitchens and cultures, we expanded to ten distinct lines, each designed for specific cooking styles and preferences.

What makes BE LIVING different?

BE LIVING isn't just about providing non-toxic, radical-free cookware. We're creating a wellness-first lifestyle with premium design and intentionality. Every pan, pot, and handle is engineered to reduce friction in home kitchens—both literally and metaphorically. We believe cooking should be a joy, not a struggle.

Our tagline says it all: "Cook well, live well." BE LIVING is about being intentional, achieving well-being, and living fully. My personal touch on every piece reflects my belief that cookware is an extension of your kitchen ritual and your values.

How does human-centered design shape your products?

We combine human-centered design with clean materials technology to empower people to cook better, live healthier, and feel more connected to the ritual of food preparation. Our minimalist forms and neutral palettes eliminate chaos from the kitchen. Each product is crafted

to make cooking accessible, beautiful, and meaningful—transforming daily routines into moments that become family memories.

That's what BE LIVING means to me: tools that help you live intentionally through food.

www.be-living.eu | Booth #S4131 | contact: info@be-living.eu | US office: +1 (856) 988-5459